Jumpstarting an end-to-end Customer Transformation to support saving lives
“The accelerated planning workshop run by Flux was outstanding. They brought together our HQ team and national board members for a fast-paced, energising day that helped turn uncertainty into clarity. The level of structure, preparation, and facilitation was exceptional — and by the end of the day, we had a unified three-year strategy, a 12-month action plan, and a clear 12-week kick-off. SLSGB had never done anything like this before, and it delivered far beyond expectations”
CONTEXT
Surf Lifesaving Great Britan (SLSGB) is a not-for-profit organisation supporting independent local surf clubs nationwide, providing training, volunteer support, rescue services, and events. Over five years, membership doubled to 10,000, yet revenue remained stagnant. With a bold target of increasing annual revenue eight-fold within three years, SLS faced a significant challenge – its small core team lacked the experience and capacity to develop a strategy and design a transformation program to execute such rapid growth.
“The Jumpstart methodology helped us bridge the gap between high-level strategy and real-world delivery — with clarity and pace. It aligned our entire team, from senior leadership to frontline staff, around shared milestones, key decisions, and a clear path forward. What makes it powerful is that it’s not just a process — it’s a mindset. It engages people emotionally and intellectually, making transformation feel actionable and inclusive at every level of the organisation.”
the ask
SLSGB engaged Flux to help rapidly mobilise this flagship transformation program and help increase life saving and water safety activity across the UK . The Flux team worked fast across time zones to drive the initial opportunity assessment, aligning leadership and stakeholders on a unified direction, and deliver a structured roadmap and actionable plan to enable SLSGB to transform effectively and achieve its growth ambitions before the summer season started!
“One of the most valuable aspects of Jumpstart was how clearly it laid out the decisions we needed to make, when to make them, and who to involve. That clarity created real momentum and gave our leadership the confidence to move forward quickly and effectively.”
impact
With Flux’s support, SLSGB achieved full alignment on its strategic direction and priorities, crystallising both immediate and long-term objectives. Flux delivered a two-year accelerated roadmap supported by a 12-week action plan that provided clear next steps. The collaborative approach secured buy-in from all stakeholders, identified critical capacity and capability gaps required to support the program, and positioned SLSGB to mobilise its transformation with a structured plan to deliver on its ambitious growth targets.